Daytona One project expected to boost local economy

Published: Saturday, August 30, 2014 at 5:30 a.m.

The One Daytona project is expected to boost the local economy in Daytona Beach and Volusia County, but developers of the $125 million effort think its impact will stretch well beyond International Speedway Boulevard. Flagler County’s business community got a first-hand look at the development Wednesday at the latest Think Flagler First luncheon.

Brian Leary, from developer Jacoby Development, said the multi-phase project set to open in 2016 fits into things already going on in Flagler County.

“There’s a certain vibe in Flagler that is great,” he said. “Hopefully you’ll be able to benefit from the place we’re trying to create.”

Leary said while many people wouldn’t have put Daytona Beach on their radar for this kind of development, but there is a dynamic aspect to the location on International Speedway Boulevard and in east Volusia.

“There are a lot of exciting things going on up and down the corridor,” he said. “There is something happening in this market and I think it’s positive.”

And he said developers don’t look at One Daytona as a “project.”

“We’re not calling it a project,” he said. “We’re building a place for people.”

Leary took the group of more than 50 at the Hilton Garden Inn through a slide presentation outlining the different aspects of the One Daytona effort. He said the design of the first phase, which includes a movie theater, shops, restaurants and 310 apartment units, has cross-generational appeal.

The development’s first phase will consist of 500,000 square feet of shops and restaurants, 125,000 square feet of Class A office space along with the residential units.

And the design will integrate the different pieces of the project into a multi-use property with broad appeal, according to Leary.

“Boomers and Millenials want the same thing,” he said, referring to studies that have shown both groups look for pedestrian-friendly developments with a wide variety of shopping and entertainment amenities. The effort is also designed to enhance the reputation of Daytona Beach and the surrounding area as a tourist destination.,

“We’re going to let people know about it the moment they cross the Florida/Georgia line,” he said.

Gretchen Smith, Chamber government affairs director, said the impetus to highlight the One Daytona project came from Garry Lubi, past chamber chairman and a member of the group’s Economic Alliance Council.

“Garry heard the presentation and was blown away by it,” Smith said. “He realized there could be some trickle-down effect for Flagler.”

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